PastryWiz The Thank You Economy

 

Browse by Category:
Arts & Photography
Biographies & Memoirs
Business & Money
Calendars
Children's Books
Christian Books & Bibles
Comics & Graphic Novels
Computers & Technology
Cookbooks, Food & Wine
Crafts, Hobbies & Home
Education & Teaching
Engineering & Transportation
Health, Fitness & Dieting
History
Humor & Entertainment
Law
Lesbian, Gay, Bisexual & Transgender Books
Literature & Fiction
Medical Books
Mystery, Thriller & Suspense
Parenting & Relationships
Politics & Social Sciences
Reference
Religion & Spirituality
Romance
Science & Math
Science Fiction & Fantasy
Self-Help
Sports & Outdoors
Teen & Young Adult
Test Preparation
Travel

The Thank You Economy
by: Gary Vaynerchuk

List Price: $25.99
Price*$20.01
You Save: $5.98 (23%)
as of 10/20/2018 16:01 EDT

Availability: Usually ships in 24 hours


Binding: Hardcover
Brand: Gary Vaynerchuk
EAN: 9780061914188
Edition: Later Printing Used
Feature: The Thank You Economy
ISBN: 9780061914188
Item Dimensions: 8255508089
Label: HarperBusiness
Languages: EnglishPublishedEnglishOriginal LanguageEnglishUnknown
Manufacturer: HarperBusiness
MPN: 2MD6NZ0003HS
Number Of Items: 1
Number Of Pages: 256
Publication Date: March 08, 2011
Publisher: HarperBusiness
Release Date: March 08, 2011
Studio: HarperBusiness

Editorial Review:

Product Description:


If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .



If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .



The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.



Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.



Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.



Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.



Amazon.com Review:

Amazon Exclusive: Gary Vaynerchuk on The Thank You Economy

The Thank You Economy is much more than saying "thank you.” The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing.



I feel that we're living through the biggest culture shift of our time. The internet, itself, is 17-years-old. It's just hitting the social part of its life. It's just like growing up. As you get to 13, 14 and 15, you want to go out and go to parties. That's what's happening right now! The internet is growing up.



What happens when we live in this word of mouth world where we're tweeting out "I love Company X's orange juice"? We're sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph--the people that are living it.



There is enormous ROI in social media. It's like my famous saying though, "What's the ROI of your mother?" The data isn't as black and white like it has been in the past. I firmly believe that the brands that have a soul and a heart and understand how to scale this will win.



This is a comprehensive book from a guy that has lived in the social space for the last 6 years like I have. I live and breathe my community and I've been able to consult with big brands for the past two years on how to leverage this world of caring. This is the perfect book, not only for entrepreneurs who might have an employee or two, but also for brand managers and CMOs at bigger companies.




Related Items:

Buy @ Amazon.com!

See Larger Image
The Thank You Economy
List Price: $25.99
Price*$20.01
You Save: $5.98 (23%)
as of 10/20/2018 16:01 EDT

 

PastryWiz.com Recipes
Book Shop - Cake Decorating - Magazine Shop
DVD - Wedding Cake

    
 

Please send mail to PastryWiz with questions or comments about this web site.

This Store is brought to you by PastryWiz.com
In association with Amazon.com
As an Amazon Associate I earn from qualifying purchases.

* Information in this document is subject to change without notice. Listed prices are for informational purposes only and may change without notice. Final prices are determined when you place your order.
Product prices and availability updated on 10/20/2018 16:01 EDT.